We Are the Job Creators

A lot of what I learned as a political science major in the late 1980s is now obsolete – with a particular interest in Eastern European studies, all of my textbooks became woefully outdated between August and December 1989.  

But among my studies of why Weimar failed and analyses of Milovan Djilas’ New Class, I also recall that the American struggle for independence, the Civil War, and the European upheaval of 1848 were “bourgeois revolutions” and direct or indirect offspring of the Enlightenment.  A phrase that gets thrown about quite frequently in contemporary American politics is “class warfare”, but that’s absolute nonsense. The United States doesn’t have anywhere near the class conflict of, say, the UK. After all, we banned nobility and titles. 

The irony, of course, is that the notion of class struggle being a political struggle is an inherently Marxist concept. So, welcome to Marxism, Republicans!

These bourgeois revolutions generally replaced nobility and power-through-hereditary-entitlement with the rule of law and representative democracy. Some worked, others didn’t.  But in the United States, at least, the post-Civil-War 14th Amendment paved the way for the society we have today. But our national priorities and policies since the early 1980s have uniformly helped the very rich and harmed the middle class and working class. Unions are weaker, your purchasing power is stagnant, your earnings have stayed about the same.  Average Americans’ savings have declined, debt is up, trickle-down is a myth, and wealth has become ever-more concentrated, rather than spread around widely. 

So, as part of its “Ideas Worth Spreading”, the TED series of talks invited Seattle venture capitalist Nick Hanauer to speak on March 1 at the “TED University conference”.  Hanauer’s topic was income inequality, and he argued that it was the middle class, and not wealthy entrepreneurs who are the true “job creators”.  TED, however, won’t release video of the speech. Too political. Too controversial. So, here it is

It is astounding how significantly one idea can shape a society and its policies.  Consider this one.

If taxes on the rich go up, job creation will go down.  

This idea is an article of faith for republicans and seldom challenged by democrats and has shaped much of today’s economic landscape.

But sometimes the ideas that we know to be true are dead wrong. For thousands of years people were sure that earth was at the center of the universe.  It’s not, and an astronomer who still believed that it was, would do some lousy astronomy.  

In the same way, a policy maker who believed that the rich and businesses are “job creators” and therefore should not be taxed, would make equally bad policy.  

I have started or helped start, dozens of businesses and initially hired lots of people. But if no one could have afforded to buy what we had to sell, my businesses would all have failed and all those jobs would have evaporated.

That’s why I can say with confidence that rich people don’t create jobs, nor do businesses, large or small. What does lead to more employment is a “circle of life” like feedback loop between customers and businesses. And only consumers can set in motion this virtuous cycle of increasing demand and hiring. In this sense, an ordinary middle-class consumer is far more of a job creator than a capitalist like me. 

So when businesspeople take credit for creating jobs, it’s a little like squirrels taking credit for creating evolution. In fact, it’s the other way around.

Anyone who’s ever run a business knows that hiring more people is a capitalists course of last resort, something we do only when increasing customer demand requires it.  In this sense, calling ourselves job creators isn’t just inaccurate, it’s disingenuous.

That’s why our current policies are so upside down. When you have a tax system in which most of the exemptions and the lowest rates benefit the richest, all in the name of job creation, all that happens is that the rich get richer.

Since 1980 the share of income for the richest Americans has more than tripled while effective tax rates have declined by close to 50%.  

If it were true that lower tax rates and more wealth for the wealthy  would lead to more job creation, then today we would be drowning in jobs.  And yet unemployment and under-employment is at record highs.

Another reason this idea is so wrong-headed is that there can never be enough superrich Americans to power a great economy. The annual earnings of people like me are hundreds, if not thousands, of times greater than those of the median American, but we don’t buy hundreds or thousands of times more stuff. My family owns three cars, not 3,000. I buy a few pairs of pants and a few shirts a year, just like most American men. Like everyone else, we go out to eat with friends and family only occasionally.

I can’t buy enough of anything to make up for the fact that millions of unemployed and underemployed Americans can’t buy any new clothes or cars or enjoy any meals out. Or to make up for the decreasing consumption of the vast majority of American families that are barely squeaking by, buried by spiraling costs and trapped by stagnant or declining wages.  
Here’s an incredible fact.  If the typical American family still got today the same share of income they earned in 1980, they would earn about 25% more and have an astounding $13,000 more a year. Where would the economy be if that were the case?

Significant privileges have come to capitalists like me for being perceived as “job creators” at the center of the economic universe, and the language and metaphors we use to defend the fairness of the current social and economic arrangements is telling. For instance, it is a small step from “job creator” to “The Creator”. We did not accidentally choose this language. It is only honest to admit that calling oneself a “job creator” is both an assertion about how economics works and the a claim on status and privileges. 

The extraordinary differential between a 15% tax rate on capital gains, dividends, and carried interest for capitalists, and the 35% top marginal rate on work for ordinary Americans is a privilege that is hard to justify without just a touch of deification 

We’ve had it backward for the last 30 years. Rich businesspeople like me don’t create jobs. Rather they are a consequence of an eco-systemic  feedback loop animated by middle-class consumers, and when they thrive, businesses grow and hire, and owners profit. That’s why taxing the rich to pay for investments that benefit all is a great deal for both the middle class and the rich.

So here’s an idea worth spreading.  

In a capitalist economy, the true job creators are consumers, the middle class.  And taxing the rich to make investments that grow the middle class, is the single smartest thing we can do for the middle class, the poor and the rich.

Thank You.

TED 2012 More Slides Final1http://www.scribd.com/embeds/93825795/content?start_page=1&view_mode=list


  •  Karl’s pal Frederick Engels, who passed through Buffalo in 1888 and complained about the traint station (he loved the Falls, though), noted the “gibberish” of German economists, who say that “one who for cash has others give him their labour is called
    a labour-giver [Arbeitgeber] and one whose labour is taken
    away from him for wages is called a labour-taker

  • What’s an entrepreneur without customers? It’s the consumer – the vast middle class that creates jobs in this country. It’s consumption that drives the economy. However, political policies driven by both the right and the left since 1981 have kept driven the middle class down, to the direct benefit of the superwealthy.  

    The Republican Party and its ideology haven’t just become somewhat reactionary and regional – they’re quite palpably the party of the new American nobility – the very rich. This is the system we’ve allowed to be created, this is the system that is perpetuated by the usurpation of political speech by Citizen’s United and the mythology of “trickle down economics”, which has proven to be as false and fictional as Medusa or Zeus. 

    I haven’t been a student of political science in a long time, but it’s time for a revision of Marxist theory of class – through the policies of the last 30 years, the bourgeoisie have become the new proletariat. We let this happen, and we let it happen willingly and enthusiastically. 

  • A poli-sci major, no wonder you don’t have a bloody clue, good grief.

  • Very reminiscent of the “Cloward-Piven Strategy” adopted as a personal philosophy by Barry Obama during his days studying political science at Columbia (where it was developed in 1966).

    Manufacture and orchestrate a crisis (we’ll call it “income inequality”), exacerbate it by spending like a drunken Secret Service agent until the Debt exceeds the GDP (it has since 2011),  get more than half the populace on the dole (it’s up to 46% now on food stamps) so they’re addicted to “entitlements” which break the bank and precipitate a Greece-like collapse, and the resulting economic chaos causes the electorate to vote in a system in which everyone is dependent on the state.

    • And yet Germany and Sweden, e.g., have nationalized health care and strong social safety nets, yet are doing better than even the US, with respect to unemployment. 

      The people on the “dole” are receiving food stamps thanks to the Bush collapse of 2008. Don’t worry. We remember. 


      • What are Germany’s and Sweden’s national debts, as a factor of GDP? Greece’s is 150%; U.S. is over 100%, and Barry’s budgets (rejected by a combined 532-0 by both House and Senate) project Greece-like debt within ten years.

        Your reply kind of drifted off topic–giving the hint that perhaps Cloward-Piven had sort of infiltrated poly-sci studies at B.U. by the late 80s. N’est ce pas?

  • BlackRockLifer

    We need to feed this economy from the bottom up, top down has been proven to be a failure. Pay all productive workers a decent wage and those dollars will be immediately reinvested creating more demand and in turn more employment. The rich are not “job creators”, at least not here in America, time to confront this baseless myth.

  • Here’s the real story on the “banned” TED talk. 
    http://tedchris.posterous.com/131417405  I watched the video.  Even if you agree with the message, it’s clearly not up to the typical TED talk standards.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.