Sense of Place, For Real

While the Buffalo Niagara Convention & Visitors’ Bureau is busy attracting geriatric architecture nerds to come and look at cornices and decorative concrete, the Buffalo Niagara Enterprise is doing this: 

There is no mention of “sense of place” or that “this place matters”. There is no talk of “for real“, or Buffalo being more authentic than other places. There is a complete absence of talking heads praising our unmatched street grid or making completely ignorant claims about Buffalo having the only water sunsets west of the Pacific. The CVB’s “For Real” series of videos, hosted by local musician Nelson Starr, are better at showing off the people and things to do in the region, but the signature pieces are pedantic and verbose. 

What this simple video from a local business development agency does that the CVB hasn’t been able to articulate is what makes Buffalo different and attractive. Yes, I realize that it was developed for a wholly different purpose and a completely different audience. But the message and its delivery are matter-of-fact, and emphasize people having fun in our natural and built environments; not the environments themselves. 

Nice work, BNE. You made Buffalo seem like a nice place to live, work, and play. 

Better Days?

Buffalo Sabres 2007: 

WGRZ Super Bowl ad 2012:

http://c.brightcove.com/services/viewer/federated_f9?isVid=1