Tag: Brian Kahle

On today’s Shredd and Ragan show, Terry Valenti tried to explain away his boasts of having defeated Bobby Flay on Iron Chef, and accused the “marketing company” he hired for Googling him and using false information he had given to people in the past for manufacturing the claim.

So I contacted Brian Kahle, the well-respected local PR pro whom Valenti retained prior to opening the restaurant. It was Kahle’s press release that made its way to Janice Okun, and into her original review. It was Kahle and Lori Brocuglio who acted as Okun’s two sources for the Iron Chef claims, and when Okun called Kahle to verify the Iron Chef claim after their falsity was uncovered, he was perfectly correct in telling her that it’s what Terry and Lori told him.

But as far as journalism in WNY is concerned, take a look at Kahle’s release, and see how closely Okun’s words follow its template:

Co-owner (with his wife, Lori) and Chef Terry Valenti is a Western New York boy recently returned home from Texas and Florida — he cooked at Mama Leone’s in Manhattan and in resorts in Daytona. In 2003 he took on uber-chef Bobby Flay on the popular “Iron Chef” program. Knocked the socks off him, too.

“It was the parsnips that did it,” says Lori. For the show, Terry produced Chilean Sea Bass stuffed with that vegetable (and artichoke hearts for good measure). He even dreamed up a Mango Parsnip Ice Cream that went over very well.

Everything that’s bolded in the two quoted paragraphs is a lie. So, how did it make its way into the paper?

Kahle explained that he doesn’t issue a press release and media kit until after (a) the clients help to write it; and (b) the clients approve it. In this case, every claim Kahle wrote on Valenti’s behalf was told to him by either Terry or Lori.

Although Valenti accuses Kahle of having Googled him, and including materials he found from prior lies he told Florida employers, Kahle vehemently denies doing any such thing. Indeed, Kahle is incensed at the suggestion that it was he, and not Terry or Lori, who fabricated or blew Valenti’s owns claims out of proportion. He was gratified that Valenti didn’t use Kahle’s name during his radio interview.

In other Valenti news, I learned that the Department of Labor did show up at the restaurant yesterday, but there was no fine leveled or violation drawn up.

What follows below is a PDF of the original press release that Kahle sent to media outlets throughout western New York on Valenti’s behalf.

Valenti’s Restaurant Media Kit Releasehttp://www.scribd.com/embeds/78786926/content?start_page=1&view_mode=list&access_key=key-2kbrv5pkisrgrnoe2y3i//